What tools do you use for reporting?

It depends on the stack you already have. We're tool-agnostic – we care that the numbers are right and visible. We can plug into GA4, ad platforms, your CRM and spreadsheets if we have to.

Can you integrate with our CRM?

In most cases, yes. Wherever possible, we connect leads and revenue back to campaigns so you see the full journey, not just the top of the funnel.

Can we customise the dashboard?

Absolutely. There's a core structure we know works, but we'll adapt it to your business model, sales process and internal reporting rhythm.

Do we still get human explanation or just a dashboard link?

You get both. The dashboard is the truth; the written summary and calls are where we translate that into decisions.

Reporting & Dashboards

Reporting that treats you like an operator, not a passenger

Every engagement comes with a plain-English dashboard that shows traffic, leads, pipeline and ROI in one place €” plus a short narrative on what we did, what changed and what we're doing next.

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Your marketing data, finally in one place.

Most agencies send you a slide deck once a month and call it reporting. We don't think that's good enough. You need to see what's happening now €” not what happened three weeks ago.

Every Avorria engagement comes with a live dashboard and a short written summary that connects the dots between activity, results and next steps. No jargon, no vanity metrics, no 40-page PDFs.

Whether you check in daily or monthly, you'll always know where you stand €” and what we're doing about it.

Live dashboards updated in real time

Plain-English written summaries with every report

Connected to your CRM, GA4 and ad platforms

Weekly, monthly and quarterly reporting cadence

The numbers that actually matter.

We strip out vanity metrics and give you a clear view of the three pillars that drive growth decisions.

Traffic & Visibility

All the basics, without the noise. Organic vs paid, branded vs non-branded, and how visibility is trending over time. Enough to understand the health of the machine at a glance.

Leads & Pipeline

Leads, qualified leads and estimated pipeline value across channels. We connect marketing activity to sales outcomes, not just "engagement".

Efficiency & ROI

Cost per lead, cost per qualified lead, ROAS and other hard measures. If a channel can't justify itself in numbers, it doesn't stay in the plan.

A reporting cadence you can actually run your business on.

Three rhythms, each designed to give you the right level of detail at the right time.

Weekly snapshots

Short check-ins, key movements, any fires that need putting out. Ideal for you or your marketing lead to keep a finger on the pulse.

Monthly deep-dives

Channel performance, tests, learnings and decisions. We agree what to stop, start and scale – and update the 90-day plan accordingly.

Quarterly strategy reviews

Bigger-picture conversations about positioning, offers, budgets and where we're heading. Less "what happened last week", more "where do we want to be in six months?".

No 40-slide decks. One clear control panel.

We don't believe in sending you a slide deck you'll never read. You get a live-style dashboard and a short written summary that answers three questions:

Are we on track?

KPIs benchmarked against your 90-day targets so you can see instantly if the trajectory is right.

What changed?

The movements that matter €” traffic shifts, lead volume, conversion changes €” with context, not just numbers.

What are we doing about it?

Clear next actions with owners and timelines. No ambiguity, no waiting for a follow-up email.

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Reporting questions we get a lot.

Want reporting that makes decisions easier, not harder?

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Avorria.

Digital Excellence