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    Digital Excellence

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    SEO-safe website migrations.

    We plan and execute migrations so you don't torch your rankings, traffic and leads when you relaunch.

    What goes wrong

    Traffic drops 30–50% overnight because redirects weren't mapped properly.

    Lost URLs mean lost backlinks and lost authority that took years to build.

    Botched redirects create redirect chains, loops and 404s that tank rankings.

    What's included

    Pre-migration mapping

    Complete URL inventories, traffic and backlink benchmarks captured before anything moves.

    Redirect strategy

    Redirect mapping and testing to preserve link equity and user experience.

    Launch support

    On-call launch support to catch and fix issues in real-time during go-live.

    Post-migration monitoring

    30–60 day monitoring and fixes as data comes in and patterns emerge.

    The migration timeline

    1

    Pre-launch (2–4 weeks before)

    Benchmark capture, URL mapping, redirect planning and technical audit of the new site.

    2

    Launch day

    Live support, immediate issue triage and real-time fixes as the site goes live.

    3

    Post-launch (30–60 days)

    Monitoring, 404 fixes, redirect adjustments and performance analysis to ensure traffic stabilises.

    Planning a relaunch? Talk to us first.

    Avorria.

    The performance led digital partner that makes agency BS look amateur. Revenue focused marketing, technical SEO and conversion optimised design.

    Services

    • SEO Services
    • Paid Media
    • Web Design
    • Content & Email
    • Social & Personal Brand
    • Analytics & CRO

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