Loading
Alkota Bikes — 3D WebGL Titanium Configurator
SELECTED WORKAVORRIA DIGITAL STUDIO · LONDON & GLOBAL
START SOMETHING WORTH BUILDINGEnd-to-end digital transformation for commercial facilities management, integrating client portal automation, technician dispatch routing, and organic search dominance.
Client
Entire Facilities Management Ltd
Year
2024
Industry
Facilities Management & Commercial Logistics
Services
web development, digital systems
Sub-minute job allocation dashboard with geo-fenced contractor arrival confirmation
Production dispatch interfaceMigrating eight regional websites into one corporate platform without losing organic crawl authority.
EntireFM had acquired and launched eight regional facilities websites across the UK. Instead of compounding regional momentum, the fragmented domains split domain authority, produced duplicate service descriptions, and diluted Googlebot crawl budget.
We engineered a comprehensive technical SEO migration strategy: auditing every indexed URL, constructing a complete 301 edge redirect map, and unifying regional landing pages under a clear geographical hierarchy on a single canonical domain.
Engineering Stack
We treat search engine visibility as an engineering discipline. We build search architectures that compound in value, protect revenue during corporate migrations, and capture high-intent commercial demand across the UK.
Technical teardowns and architectural essays from The Lobby explaining the principles behind this deployment.
The most common cause of post-launch organic traffic collapse is not bad SEO — it is a preventable engineering failure. The technical protocol that keeps search rankings intact when a website is rebuilt.
Googlebot visiting your site is not the same as Google ranking it. The six technical failures that keep well-designed websites invisible in search results.
Production systems built under similar operational constraints and commercial requirements.
A bespoke digital platform engineered for titanium performance bicycles, combining surgical typography, interactive frame configuration, and technical precision.
Inspect DeploymentA structured commercial marketplace platform engineered for UK asset finance, connecting businesses, equipment suppliers, and specialist lenders through automated financing workflows.
Inspect DeploymentConsolidate disparate domains, eliminate canonical cannibalisation, and build high-authority search architectures.
Server-rendered regional service pages paired with automated dispatch queues eliminated phone triage.
Every regional footprint was migrated to a high-performance Next.js App Router route with structured Schema.org LocalBusiness and Service markup.
Commercial facilities managers can now log reactive maintenance requests through a secure client intake portal. Requests are validated, parsed, and routed directly to vetted regional contractors via the Resend dispatch API.
The eight-domain migration executed with zero 404 crawl cascades or indexation drops. Historical search equity was transferred cleanly to the core corporate platform.
Consolidated commercial search visibility now powers nationwide facilities contracts across commercial real estate, logistics hubs, and corporate offices.
Consolidated 8 disparate regional websites into a single nationwide domain.
Unified commercial client intake portal deployed with automated contractor dispatch.